2024
				
		
											
											
													-
													Present
												
										 
									
									
									Professor an der  Campus Hamburg  
							
								
									
										
											
	
			
					September 2021
				
		
											
											
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													Present
												
										 
									
									Gründer bei eqwipt Lehr-und Beratungsdienstleistungen (eqwipt.eu)
									
University Teaching: Marketing & Branding, Psychology in Advertising, Communications, Academic Writing, Business Development – in executive and dual study programmes for BSc, MSc and MBA cohorts Systemic Coaching: Individual and group coachings: critical decision-making, mental health & well being, leadership styles and team management, life planning & career, internal drivers, motivators, conflict management, constructive communication, teamwork, innovation management and product design. Consultancy: Strategic Marketing, Employer Branding, Positioning, Brand Management, Customer Centricity. Business Development: Coaching Academy - conceptualisation and development with international partner collaboration.  
							
								
									
										
											
	
			
					April 2022
				
		
											
											
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													Present
												
										 
									
									Coach and trainer (coach the coach) Business-Coaching-Academy.de
									
Business Development: Coaching Academy (Quintessence Coaching) - conceptualisation and development with international partner collaboration. Coach the coach: Teaching, knowledge exchange, supervision and cases Product Development: Tutorials, role plays, script, online learning platform  
							
								
									
										
											
	
			
					October 2020
				
		
											
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					April 2021
				
		
												
										 
									
									Manager bei NORDAKADEMIE Hochschule der Wirtschaft gAG (business school)
									
Management and organisation of the university’s subsidiary for the Masters programmes Strategic development of study programmes Conceptualisation and implimentation of marketing / communication strategies Scientific, study-related and knowledge-exchange focused events HR and team development Strategic re-positioning of subsidiary  
							
								
									
										
											
	
			
					October 2018
				
		
											
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					October 2019
				
		
												
										 
									
									Associate Lecturer (Marketing) - Hamburg School of Business Administration (HSBA)
									
Lecturing in BSc, MSc and MBA curriculums – fulltime, part time and in dual studies programmes New curriculum and content development 2 Supervision of Bachelor and Master theses Consultancy / practical projects with the Business School’s partner firms (various industries) Conceptions and teaching in executive education / advanced on-the-job training Moderating workshops and seminars Modul leadership Recruitment of new teaching staff Project management – innovation in teaching, learning and knowledge exchange  
							
								
									
										
											
	
			
					September 2016
				
		
											
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					October 2018
				
		
												
										 
									
									Teaching Associate (Marketing, International Marketing and Management)
									
International School of Management / Euro-Business-College / Hamburg School of Business Administration  
							
								
									
										
											
	
			
					October 2012
				
		
											
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					May 2017
				
		
												
										 
									
									Doctor of Philosophy (Ph.D.) in Marketing.
									
University of Strathclyde, Business School, Department of Marketing
								 
							
								
									
										
											
	
			
					October 2012
				
		
											
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					June 2016
				
		
												
										 
									
									Doctoral Researcher / Senior Tutor Teaching/Tutoring - University of Strathclyde, Business School, Department of Marketing
									
Management Development and Leadership Development: 
Lectures, workshops and seminars Supervision of consultancy projects and business report development. Supervision of market research projects Business pitches in regard to new business foundations and start-ups  
							
								
									
										
											
	
			
					October 2011
				
		
											
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					October 2012
				
		
												
										 
									
									Manager Corporate Consulting - Educom GmbH (plc.)
									
Manager Corporate Consulting 
Consultancy and needs analysis Conceptionalisation of international HR development strategies Sales - proposals and sales pitches Key account management  
							
								
									
										
											
	
			
					March 2011
				
		
											
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					September 2011
				
		
												
										 
									
									Research Executive - Ipsos S.A.
									
Project management Coordination of international research projects Compiling research reports Strategic marketing consulting Proposals and sales pitches  
							
								
									
										
											
	
			
					September 2010
				
		
											
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					November 2010
				
		
												
										 
									
									Assistant to the CEO - Academia Atlántika
									
New business development Identification and analysis of new target markets Customer relationship management Sales and sales talks Partnership negotiations with educational institutions Online and digital marketing  
							
								
									
										
											
	
			
					September 2009
				
		
											
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					November 2010
				
		
												
										 
									
									Master of Science (MSc) in International Marketing (with distinction)
									
University of Strathclyde
								 
							
								
									
										
											
	
			
					April 2009
				
		
											
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					September 2009
				
		
												
										 
									
									Trainee programme - Dr. Zitelmann PB GmbH (plc.)
									
Analysis, evaluation and consulting of real estate and fund companies Development of sales prospectuses, fund performance records and company presentations 3 Conceptualisation of models for co-operations and equity holding Identification of and negotiations with institutional investors and affiliated companies Seminars and workshops  
							
								
									
										
											
	
			
					October 2009
				
		
											
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					May 2010
				
		
												
										 
									
									Consultancy project - Microsoft UK
									
Driving Customer Satisfaction - IT professionals and developers”
 Identification of effective CRM practices in selected industries Evaluation of Microsoft’s current CRM strategy in relation to its main competitors Primary research with IT professionals and developers - qualitative and quantitative data Presentation of key findings, provision of strategic recommendations  
							
								
									
										
											
	
			
					February 2008
				
		
											
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					May 2008
				
		
												
										 
									
									Semester abroad: European Business Management, with a focus on Marketing 
Management
									
Universidad de Málaga
								 
							
								
									
										
											
	
			
					October 2005
				
		
											
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					May 2009
				
		
												
										 
									
									Bachelor of Arts BA (Hons) in Business Management
									
University of Sunderland